I love Finland.

In 2008 I decided to leave the corporate arena and dedicate myself to what, at the time, was on my mind as "education". My first job in that field consisted of teaching a group of 19 Finns about Marketing and Latin American Consumer Behavior. These weirdos came to Buenos Aires for four months to learn how to do business in Latam (crazy!). I swear I couldn't tell Sweden from Finland on a map. But it was clear that they were going to be special. The program was a success, we were all happy, I reaped the first anecdotes of culture shock, and ended up hallucinated with the Finns and with an invitation to visit Suomi the following year.

Convinced that it was a "once in a lifetime" trip, 27 hours and 3 planes later I arrived in the country of 1,000 lakes (actually it has more than 187,000, but the Finns are very humble!). For almost a month I was an exotic rockstar talking about irrational consumers to anyone who wanted to listen to me. I visited universities in Helsinki, Jyväskylä, Lahti and Turku. My love for learning blew my mind. The 19 students (lovey!) Who had been in Buenos Aires traveled from all over the country to give me a surprise party. Obviously it was in a sauna. There was plenty of beer, sausage, and a dip in the frozen lake. That trip, in April 2009, was my spiritual journey. I connected with a simple, yet sophisticated way of life. I fell in love with the possibility of living in a culture based on respect and trust. That trip changed my life and gave me a purpose: to create the conditions for us to connect with our love for learning.

So that the shock of return was very hard, I returned just not to miss the events of the famous "125". LOL! What madness of differences between what had lived near the North Pole and what happened here. Far from discouraging me, that gave me more energy to find a way to bring a little culture of respect and trust to these Argentine lands. I founded High Impact Learning with the idea of making the implementation of these ways of working, learning and bonding in a respectful and friendly way, together with different Latam partners.

That was not, as I thought, my "once in a lifetime" trip. On the contrary. As the Jyväskylä University of Applied Sciences (JAMK) kept inviting me, I began a long-distance romance that is getting stronger every day. I travel 1, 2, 3 (I got to travel 4!) Times a year to my second home. I have my space in the city, a bank account and, without hesitation, more friends there than in Argentina. Luckily everyone speaks English, because my advancement with Finnish leaves a lot to be desired;)

In these more than 12 years I learned a lot from the Finns and also, from a distance, from the Argentines. I met incredible people, I learned about the educational system, the work culture, the love of nature and the sophisticatedly simple life. Everything I undertake has Finnish DNA embedded in it. The children of this relationship are the agreements and common projects that we have with Lumo, JAMK, EduFinn, FunAcademy, and so many others. As good parents, we are focused on our "children" growing up, developing and learning to be the best version of themselves =)