The land of Learning and Trust.

  • My Love Story


    In 2008 I decided to leave the corporate sphere and dedicate myself to what, at that moment, was in my mind as "education". My first job in this field was to teach Marketing and Behavior of the Latin American Consumer to a group of 19 Finns. These weirdos came to Buenos Aires for four months to learn how to do business in Latam (crazy!). I swear I could not distinguish Sweden from Finland on a map. But I knew they were going to be special. The program was a success, we were all happy, I reaped the first anecdotes of cultural shock, and I ended up amazed with the Finns and with an invitation to visit Suomi the following year.


    Convinced that it was a "once in a lifetime" trip, 27 hours and 3 planes later I arrived in the country of 1,000 lakes (actually it has more than 187,000, but the Finns are very humble!). For almost a month I was an exotic rockstar talking about irrational consumers to whoever would listen to me. I visited universities in Helsinki, Jyväskylä, Lahti and Turku. The love Finns have for learning blew my mind. The 19 students (looooovely ones!) who had been in Buenos Aires the year before traveled from all over the country to give me a surprise party. It was in a sauna, obviously. There was plenty of beer, sausages, and a dip in the frozen lake. That trip, in April 2009, was my spiritual journey. I connected with a simple, and at the same time sophisticated way of life. I fell in love with the possibility of living in a culture based on respect and trust. That trip changed my life and gave me a purpose: to generate the conditions for us to connect with our love for learning.


    So that the shock of return was very hard, I returned just to not miss the events of the famous "125 Law". LOL! What madness of differences between what I had lived near the North Pole and what happened in Argentina. Far from discouraging me, that raised more energy in me to find a way to bring to these Argentine lands some culture of respect and trust. I founded High Impact Learning with the idea of making, together with different Latam partners, the implementation of these ways of working, learning and linking in a respectful and friendly way.


    That was not, as I thought, my "once in a lifetime" trip. Quite the opposite. Thanks to the fact that the University of Applied Sciences of Jyväskylä (JAMK) continued inviting me, I started a long distance romance that is getting stronger every day. I travel 1, 2, 3 (I got to travel 4!) times per year to my second home. I have my space in the city, a bank account and, without hesitation, more friends there than in Argentina. Luckily everyone speaks English, because my progress with Finnish is still slow ;)


    In these 10 years I learned a lot from the Finns and also, from a distance, from the Argentines. I met incredible people. I learned about the educational system, the work culture, the love for nature and the sophisticated simple life. Everything I undertake is embedded with the Finnish DNA. The children of this relationship are the agreements and common projects we have with Lumo, JAMK, EduFinn, and many others. As good parents, we are working together so that our children grow, develop and learn to be the best version of themselves =)

  • My vision on Finnish Culture

    Spoiler alert! Less complications, more humanity.


    I have shared my life between Finland and Latin America for more than 10 years. I am in love with the lifestyle of the Nordics.

    And I also value the adaptability and innovation that we have in Latam.


    I am convinced that there is an essence that we can learn and use very well =)


    When in doubt, trust

    How do you generate a bond of trust? Trusting.
    It is the north of the Finns: first of all, trust. And what is generated is very powerful. So powerful that everyone tries to keep it like that. They know the value of being reliable and take care of it. There are disappointments, obviously, but they are much less than what we can imagine from this side of the Atlantic.


    Less competition

    Learning to collaborate is much more difficult than learning to compete.

    Both things are naturally human, but collaboration requires more effort.

    The competition always works as a motivator.

    But what kind of society does it generate?

    In Finland, the focus is on learning collaboration and taking care of everything.


    Diversity of results

    How do we celebrate diversity? In Finland, each person has their own objectives.

    Those are necessary to develop your own very best version of yourself.

    There is a common learning plan but that is just the starting point. Never the arrival point. It is a tool, not an objective of achievement. The objectives are much more ambitious;)


    Permanent Challenge

    Are we doing the best we can do?

    What else can we try?

    Without effort, there is no learning.

    In Finland, there is a sublime combination of the tension between inhabiting a safe area to learn and passing, by own decision, to the discomfort zone generated by new challenges. It´s always about pushing the limits.


    Yes, love

    Finns have no shame in

    linking love with learning and work.

    They are clear that the mind, without heart and soul, does not get anywhere.

    Loving is an integral part of society.

    Love (reflected in care) with oneself, with others, with nature, with things.

    For the whole. In every detail. Everywhere and every time.

  • My love, like all love, is very subjective

    If you are one of those people who prefer the facts, click below and go around the page that summarizes how Finland breaks it in almost every international ranking ;)

  • Is it possible to do this in our culture?

    Of course! I have more than 8 years of experience in implementation with Latin American humans =)